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Loyalty and CRM

Loyalty is a commercial system, not only a points programme.

Relationships that perform over time

We combine proposition, customer data, technology and lifecycle communication to create stronger customer relationships.

Roles we fill

Loyalty strategist · CRM lead · Programme owner · CDP advisor · Customer lifecycle lead · Solution and migration lead

Experience we bring

  • Developed an airline loyalty programme to more than 11 million members worldwide.
  • Launched a new airline loyalty programme from idea to go-live in ten weeks.
  • Migrated a bespoke loyalty platform to a modern configurable solution.
  • Designed new loyalty propositions and coordinated delivery across several teams.
  • Delivered customer data and CRM platforms across travel, finance, automotive and aviation.
  • Built segmentation, personalisation and insight driven engagement.

Make loyalty commercially accountable.

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