Cence helps companies design and grow digital products that convert better, retain users longer, and create measurable business impact.

We combine product strategy, UX design, and data-driven experimentation to turn ideas into products that perform. Our teams work end-to-end, from defining value propositions and customer journeys to running experiments that validate what truly works.

Typical work includes:

• Improving booking and checkout conversion

• Optimizing onboarding and retention flows

• Redesigning user journeys based on real behavioral data

• Setting up experimentation frameworks (A/B and multivariate testing)

• Creating dashboards and performance tracking for digital products

We help teams move faster, make smarter decisions, and build products that customers actually love to use.

Can you say with 100% certainty that every change and every new feature you launch actually increases revenue?

If yes, we salute you!
If not, maybe it’s time to consider a more experiment-driven approach to digital product development and eCommerce?

Did you know that only 𝟭𝟬–𝟮𝟬% 𝗼𝗳 𝗔/𝗕 𝘁𝗲𝘀𝘁𝘀 lead to statistically significant improvements in revenue? That means 𝟴𝟬–𝟵𝟬% either show no effect or actually perform worse than the control.

Yet, many companies still roll out new features and changes based on gut feeling or internal demands. It doesn’t help that the CEO thinks it “looks great”, or that the CCO insists it’s an absolute must.

Let’s stop doing that.

Because if 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗴𝗼 𝘂𝗽, 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗲𝘃𝗲𝗿 𝗴𝗼 𝗶𝗻.

We design loyalty programmes and customer journeys that keep people coming back. With the right strategy, data, and technology, we help businesses build stronger relationships - and turn satisfied customers into advocates.

We help with:

• Loyalty programme design and rollout

• CRM strategy and segmentation

• Campaign automation and personalisation

• Data-driven customer insights

We use data to understand what’s working - and what’s not. From performance dashboards to forecasting models, we make analytics practical and focused on real business growth.

We help with:

• Setting up KPIs and performance tracking

• Finding conversion and retention opportunities

• Forecasting and profitability analysis

• Turning insights into clear next steps

We help organisations choose and implement the right business systems - from finance and HR to operations. Our focus is on making technology support people and processes, not the other way around.

We help with:

• ERP strategy and system selection

• Implementation and integration (SAP, Microsoft, etc.)

• Streamlining finance, HR, and operations

• Change management and training

Our team has years of hands-on airline experience. We help carriers modernise systems, simplify operations, and deliver better digital experiences. Whether you’re moving to NDC, implementing a new PSS, or improving ancillary sales - we know what works in practice.

We help with:

• NDC, ONE Order and retailing strategy

• PSS evaluation and migration

• Product and distribution design

• Ancillary and digital revenue growth

✓ IATA One Order/NDC
✓ Offer/Order Management Systems
✓ Order Accounting solutions
✓ Ground operations
✓ DCS
✓ PSS implementation and migrations
✓ IBE
✓ Revenue Management systems
✓ Front-end UX and Conversion
✓ Customer Engagement

Quality assurance should move as fast as development. We help teams build automated testing frameworks that catch issues early, reduce manual work, and speed up releases.

We help with:

• Test strategy and automation setup

• Continuous testing in CI/CD pipelines

• Performance and regression testing

• Training QA teams for self-sufficiency

We help teams build, release, and operate software faster - and with confidence. By combining automation, cloud, and security best practices, we make engineering smoother and more reliable.

We help with:

• CI/CD pipelines and automation

• Cloud setup and infrastructure as code

• Security integrated into development

• Continuous delivery and monitoring